What a weird thing!
I have a Google alert for my name, just to check that people are not talking about me.
Recently, over the space of about 10 days i died and was buried 7 times.
A disconcerting occurrence. I was happy to see that none of them were me.
It has bought to my notice the importance of google alerts.
For those people not using google alerts i would suggest that you do.
Google alerts scans the internet for any reference of the criteria you have configured for your alert within a set period of time – mine are last 24 hours.
I have a number of alerts configured.
I have an alert that triggers on “cyber, cybercrime, cybersecurity, digital security, MSP, managed services and business security”. This is to keep me up to date in industry news
I have an alert that triggers on our clients names, products and services. This keeps me up to date with what our clients are doing and if there is any chatter that could potentially turn into a problem.
I have an alert that triggers on any of our business names, products and services. This tells me of there is any chatter about our organisation and so that we are aware of problems before they become issues.
Google alerts are a cheap and inexpensive way (free) of keeping track of what is happening on the internet around you and your niche. I would suggest that you utalise it.
Roger Smith is the CEO of R & I ICT Consulting Services, Lecturer at ADFA (UNSW – Australian Centre of Cybersecurity), Amazon #1 selling author on Cybercrime, author of the Digital Security Toolbox and the SME Digital Security Framework. Rapid Restart Appliance Creator. He is a Speaker, Author, Teacher and Educator on cybercrime and how to protect yourself from the digital world.